Real-time bidding (RTB)|auctioning) is a programmatic advertising technique that empowers advertisers to bid on individual ad impressions in real time. In this dynamic process, multiple advertisers rapidly place bids on ad inventory as users browse websites or apps. The highest bidder secures the impression, ensuring that their advertisement is dis

Banner ads are a common form of online advertising that appear on internet sites. They come in a number of dimensions, from small, rectangular layouts to larger, standout formats. Banner ads can be dynamic, and they often display graphics along with messaging. Their primary purpose is to attract user attention and drive leads to a specific website

Interstitial ads present themselves between content on a webpage, grabbing user focus. They deliver a potent way to reach your target audience, driving awareness. By strategically inserting interstitial ads, you can effectively enhance your campaign's impact. Design compelling ad designs that capture user attention. Target your ideal audience to

Navigating the digital advertising landscape can feel like traversing a minefield. With ad fraud becoming increasingly sophisticated, advertisers and publishers alike are struggling to detect malicious actors who manipulate systems for financial gain. A side-by-side analysis of legitimate traffic versus fraudulent activity can be invaluable in unde